About Us

Bold Warrior

Bold Spirit. Bold Design.

This is what we’re about.  Our goal is to create active wear and other products that equip and inspire the warrior within each of us to rise up and conquer our fears, overcome our obstacles and achieve greatness with honor and generosity of spirit.

HISTORY – It started with a message about battling to overcome adversity.  Jim Gregg (Founding Partner), heard it and couldn’t shake it.  The ‘warrior’ language used by his pastor was lodged in his spirit and it began to grow wings as visions of graphic T-shirts and other inspirational products began to converge.

About the same time Angelo Keyes (Founding Partner) was taking steps of his own to launch a line of designer quality T-shirts and fitness apparel.  As fate would have it, his steps soon crossed with those of Jim Gregg’s – at the gym.

The two began sharing their ideas and discovered an instant camaraderie, as they held many of the same goals, passions and attitudes toward life, as well as a common vision to build a company to equip and inspire people everywhere.

They soon joined forces to create original graphic design T-shirts and tested their products among bikers, athletes, young people and old.  Interest and demand were strong, so Gregg and Keyes took steps to launch the company, but the process dragged on for some time, as is often the case with lofty goals and aspirations.

That’s when John Prassas overheard Keyes talking about the business (yes, at the gym once again!) and asked to learn more about it.  His sports media/marketing experience with clients like Nike and Under Armour then kicked in with advice, encouragement and business development efforts geared toward raising investment capital and launching the company.

“Live boldly and be victorious in every aspect of life.”

Angelo Keyes – Founding Partner & John Prassas – General Partner

Our Sponsored Athletes

Champions of the Brand.

  • Kara Baccus
    Age: 25
    Rank: Ammy

    My name is Kara Baccus, and I am a 21...

  • Trace Megellas
    Age: 22

    www.TForceElite.com 8 time world champion in XMA, Extreme and Creative...

  • Sumner Haye
    Age: 22
    Rank: AMMY

    My name is Sumner Haye. I am a strongman competitor...

  • Sean Frado
    Age: 27
    Rank: Ammy

    As a Certified Bell -To- Bell and now Head Trainer...

Our Core Beliefs


Courage – mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty

“Success is not final, failure is not fatal: it is the courage to continue that counts.”―     Winston Churchill

Strength – the quality or state of being strong, capacity for exertion or endurance, power to resist force, solidity, toughness, power of resisting attack

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” – Arnold Schwarzenegger

Integrity – firm adherence to a code of especially moral or artistic values, incorruptibility, an unimpaired condition, soundness, the quality or state of being complete or undivided : completeness

For the integrity of a man’s heart we can learn much from the consistency of his life: conduct is, perhaps, the best paradigm of intention or desire.Norman MacDonald


The Word on the Street